The idea was to formulate a vegan, cruelty-free, smoothing, and hydrating discolouration serum to help with hyperpigmentation in melanin-rich skin.

We conducted research on ingredients that held clinical trials on a wider range of skin tones and partnered with an innovative ingredient supplier to utilize their new, first-of-its-kind anti-aging depigmentation active: Cetyl Tranexamate Mesylate.